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麥當勞 X ApuJan詹朴 All in Black 極黑主題店

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麥當勞 X ApuJan詹朴 All in Black 極黑主題店

#APUJAN 再度與 #麥當勞 合作,重新演繹「#AllinBlack 極黑浪潮」主題,運用童趣感與墨繪星空作為設計核心,將品牌的科幻世界觀延伸至聯名系列包裝與主題店空間中,於期間限定的極黑主題店推出全球獨家限定包裝與員工服飾,展開全新黑色奇想篇章。

此次將 #麥當勞林森二餐廳 打造成黑色太空站「All in Black 極黑主題店」,「這一站讓漫遊在森林、大樓、雲層、星河之間的奇幻與科幻角色得以停駐。」隨處可見的飛船、月球、人造衛星、星球、螢幕、翼手龍等角色散落在不同角度的夜空中,運用多元視覺裝置,從一樓入口至餐廳室內規劃各式打卡拍攝區,創造更多互動及記憶點,成為兼具奇幻、科幻、趣味與時裝色彩的概念空間。餐廳員工也在期間內換上專屬極黑主題店的限定服飾——T-shirt 與領帶。從餐點、包裝、服飾到空間,將帶領顧客一同窺探黑色宇宙。

#MXAPUJAN #期間限定 #只有林森二店有黑色系薯條盒與八號紙袋


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APUJAN is a newly founded designer label based in London. Designer Apu Jan is originally from Taiwan and recently graduated from Royal College of Art MA Fashion Womenswear (Knitwear). His graduation collection has been broadly covered by various media both in Europe and Asia and received good reviews. In 2013,APUJAN opened the Autumn Winter Fashion Scout schedule during London Fashion Week. The AW 2013 collection titled “Petroleum” is APUJAN’s first womenswear collection since graduating from Royal College of Art.The collection has since been praised by various UK and international press. Dubbed as one of the next Asian designer to watch, APUJAN has featured on the front pages of several Taiwanese national newspapers, as well as prominent UK media including Vogue.com, Wall Paper Magazine, Fashion156.com, and Hello! He has strong knitting skills to construct womenswear with an unique form. The story behind his collection always combines history and fantasy, the real and the surreal. He likes to use traditional oriental elements with modern interpretation. He also likes to blend together the bold innovation with a touch of casualness. His unique approaches reveal his particular cultural background and an extra-ordinary thinking style. He manipulated various knitting techniques creating visually stunning yet physically fitted garments. Patterns are always simple yet imaginative. Graphics are sophisticated, but low-keyed. His clothes are daring and wearable, a best mixture of avant-garde and commercial feasibility. All in all, it has the potential to become a successful ready to wear brand.
London based fashion designer
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